Is Your Website Mobile-Friendly?

Is Your Website Mobile-Friendly?

How often do you look at your own website on your mobile phone?  For most of us, the answer is, not very often.  But you probably look at dozens of websites on your smart phone every week, don’t you?  Mobile Internet usage has been growing steadily for years and in 2016, Google announced that more than 50% of all Internet searches around the world came from mobile devices.

Mobile has become so important that Google has announced that, in the near future, it will be switching to “mobile first indexing.” This means that Google will determine its search results exclusively from what is sees from a mobile perspective.  The way a company’s website performs on mobile will affect how it is displayed in search results on both mobile devices and desktop computers as well.

Can your business afford to lose 40% of your potential customers to a competitor? Or have 60% of your traffic leave and not come back? Research indicates that somewhere between 70 and 90 percent of all small business websites are not mobile optimized.  While this still may not seem like a serious concern for small business owners, it should be. Why? Take a look at these statistics:

  • According to Google, 61% of users say they are unlikely to return to a mobile website they have trouble with and 40% say they go to a competitor’s site instead. (McKinsey & Company)
  • 57% of users say they won’t recommend a business with a poorly designed mobile website. (CMS Report)
  • 88% of consumers who search a local business on mobile call or go to that business within 24 hours. (Nectafy)
  • Mobile offers are redeemed 10x more frequently than print offers. (eMarketer)

It’s hard enough to compete in today’s online market when you can get everything you need with a few clicks.   If your company’s website is not mobile friendly or you have a client who has a website that hasn’t been updated for mobile, let OPM help Make Digital Easy!

By | June 2nd, 2017|
Accelerate Online Marketing is a leading full-service digital marketing firm headquartered in Dallas, Texas. Established in January 2005, Accelerate serves clients large and small that require external resources to develop and manage their successful comprehensive internet marketing strategies. Our mission is to drive immediate, positive ROI traffic to our clients’ websites. As a Google Premier partner, we are committed to creating and implementing laser-focused online strategies that increase our clients’ ROI quickly and efficiently. Our strategy enables clients to focus on one consistent web-centric partner relationship dedicated to promoting and protecting their online brand. We are maniacal about online performance and judge our success accordingly. We offer a suite of solutions including: Paid Search Strategy & Management SEO Services Social Media Services Analytics Reputation Management Account Based Marketing Accelerate is driven to help clients stand out among their online competition, delivering services that build lasting value. As a flexible digital marketing provider, our objective is to deliver customized digital solutions that align everyone’s interests and meet the diverse demands of our clients’ business.