How often do you look at your own website on your mobile phone? For most of us, the answer is, not very often. But you probably look at dozens of websites on your smart phone every week, don’t you? Mobile Internet usage has been growing steadily for years and in 2016, Google announced that more than 50% of all Internet searches around the world came from mobile devices.
Mobile has become so important that Google has announced that, in the near future, it will be switching to “mobile first indexing.” This means that Google will determine its search results exclusively from what is sees from a mobile perspective. The way a company’s website performs on mobile will affect how it is displayed in search results on both mobile devices and desktop computers as well.
Can your business afford to lose 40% of your potential customers to a competitor? Or have 60% of your traffic leave and not come back? Research indicates that somewhere between 70 and 90 percent of all small business websites are not mobile optimized. While this still may not seem like a serious concern for small business owners, it should be. Why? Take a look at these statistics:
- According to Google, 61% of users say they are unlikely to return to a mobile website they have trouble with and 40% say they go to a competitor’s site instead. (McKinsey & Company)
- 57% of users say they won’t recommend a business with a poorly designed mobile website. (CMS Report)
- 88% of consumers who search a local business on mobile call or go to that business within 24 hours. (Nectafy)
- Mobile offers are redeemed 10x more frequently than print offers. (eMarketer)
It’s hard enough to compete in today’s online market when you can get everything you need with a few clicks. If your company’s website is not mobile friendly or you have a client who has a website that hasn’t been updated for mobile, let OPM help Make Digital Easy!