Media Exposure Goldmine

Media Exposure Goldmine

Traditional print and broadcast news outlets, coupled with the power of social media, can do more than drum up business, they can transform it. In 2015, a PR effort turned a front page story into a success story.

Brenda Stoner had a simple need, a pickup truck. She didn’t own one and didn’t want to have to go through the hassle of renting one, so she did what most people do in those situations…she called a friend and borrowed one. From her frustration to obtain a simple way to transport one piece of furniture from Dallas to Plano has blossomed into PICKUP.

Go PR worked with Brenda and her partners to garner media attention on this unique, and highly sought-after, service. Obtaining coverage on the front page of the Fort Worth Star-Telegram with corresponding social media coverage not only spread the word about the business and generate additional driver applicants, it garnered the attention, and financial investment, of Dallas-based real estate developer and businessman, Ross Perot, Jr. The continued exposure through traditional media outlets resulted in exponential exposure on social media channels, helping the company recruit and grow.

By | November 17th, 2017|

About the Author:

From her days as an investigative reporter, to news anchor, then launching a career in public relations, Stacey Gaswirth knows how to captivate an audience with her story telling abilities. For 20 years, Stacey has helped companies communicate with a variety of audiences. As a trusted adviser to C-level executives, Stacey has a stellar reputation in the areas of PR counsel, PR strategy, internal and external communications, media/industry analyst relations, media/speakers training, key message development, company and product launches, events and photography. Clients get the attention they deserve in the press thanks to Stacey's persistence and delivery of what makes them different. Stacey has outstanding relationships with the media. Those relationships, coupled with strong client stories, have produced impressive results including securing the front cover of Inc. Magazine and front-page coverage in The Wall Street Journal, Ft. Worth Star Telegram, coverage in regional and national business outlets from Bloomberg BusinessWeek and Forbes to Red Herring, Investor’s Business Daily and CNBC. She has received top honors from PR Week, Dallas Business Journal, International Communicator Awards, O’Dwyer’s, The Holmes Report and Ernst & Young.